Ethnic influence is apparent throughout history from cultures around the world. In this set, Native American influence was used as it is popular right now. Fringe is the main detail used on many articles of clothing ranging from shoes to jackets. Also, turquoise is a popular color in accessories.
Technology in fashion is the future. Garments that can regulate your body’s temperature is in the works and could become mainstream in the near future. Many things are possible now and fabrics can be easily manipulated to harbor different characteristics.
Consumers like brands and companies that are associated with important causes or charities. It adds depth to the brand itself and what it means to the consumers who use its product. Brands that delve in disaster relief efforts are greatly appreciated in the north Texas area as it is vulnerable to tornadoes.
Now more than ever, going green is an important action for consumers and companies to take. Consumers are willing to pay more for a product that helps the environmental efforts. By doing so it speaks out about them as a consumer. Sometimes going green could even save the consumer money as the manufacturing process is more sustainable.
Los Angeles based, Les Aperizes, is the brain child of engaged couple Laurence Nguyen and Brian Tamborello. Their first line debuted in spring 2012 of the L.A. Fashion Week. Nguyen has experience from designing for Levi’s, RRL, and Christophe Lemaire (Magsaysay & Moore 2012). Tamborello has a background in photography and music. “They describe the collection in dichotomies like “formal/informal, Victorian/Samurai, and embellished/industrial”,” (Phelps 2012). The look is romantic with masculine touches and highly detailed.
Magsaysay, M., & Moore, B. (2012, March 11). L.A.’s hot up-and-coming designers. Los Angeles Times. Retrieved from http://articles.latimes.com/2012/mar/11/image/la-ig-ladesigners-20120311
Phelps, N. (2012, March 28). Les aperizes, a dream come true. Retrieved from http://www.style.com/stylefile/2012/03/les-aperizes-a-dream-come-true/
Zalopany, C. (2011, Nov 21). True romance. The New York Times. Retrieved from http://tmagazine.blogs.nytimes.com/tag/les-aperizes/
Google is developing a pair of eyeglasses that will have a 3G or 4G data connection and can stream information on the lenses in real time. This is the up and coming technology in the realm of augmented reality, which is the ability to combine virtual data or images into the real world. The “Google Goggles” will include a mapping software, Google+ social network and Android technology. In the retail environment, consumers can browse through copious amounts of product reviews and recommendations. Social capabilities include a face scanner that will scan a person’s face and then checking to see how many friends you have in common and so forth. Many experts are worried this will cause privacy issues.
There are many other companies who are looking in to this same kind of technology. Vizux partnered with DARPA, the Defense Advanced Research Projects Agency, and plan to supply the military this year and then the public in 2013. Lumus Optics is also developing their own eyewear and are working with top consumer device makers to develop a quality product.
This is truly a hands free device. Navigation is as simple as slightly tilting your head to scroll. These movement will quickly become second nature to the user. The eyewear is expected to come out before the end of 2012, but be prepared to pay a big chunk of money for this technology as the expected price ranges from $250 to $600.
Google x’s wearable technology isn’t an ipod nano, but rather a heads up display(glasses). Retrieved from http://9to5google.com/2011/12/19/google-xs-wearable-technology-isnt-an-ipod-nano-but-rather-a-heads-up-display-glasses/
Henn, S. (2012, Feb. 24). Goolge’s googles: is the future right before our eyes? [Web blog post] Retrieved from http://www.npr.org/blogs/alltechconsidered/2012/02/24/147364732/googles-goggles-is-the-future-right-before-our-eyes
Meinhold, B. (2012, Feb. 27) Google goggles to offer “terminator”-style augmented vision. Retrieved from http://www.ecouterre.com/google-to-sell-terminator-style-augmented-reality-goggles-by-years-end/
One trickle up fashion trend in the twenty-first century is the leather jacket. It began as a lifestyle product for bikers and motorcycle enthusiasts. It was functional as well as fashionable. Many biker gangs put their logo or patch identifying which group they belonged to. Now we see leather jackets being warn the masses as well as celebrities. Over time the leather jacket has made its way up through society from a niche lifestyle group to the very influential celebrities.
To be a fashion innovator you need to be adaptive to change and have an understanding of different cultures. Innovators, being the first to adopt new styles, play a huge role in how people will perceive upcoming fashions and what will be the main staple of that season. “It may be that fashion innovators and innovative communicators desire to express their individuality through clothing and, having greater tolerance for risk, consequently adopt innovative fashions”(Stanforth 1995). Their role is to predict new fashions and translate it to the masses in the marketplace. In 2011, Katie Grand won the Innovator of the Year Award. Grand is the editor of LOVE magazine and “super stylist” for several designers. She is very involved in high end fashion shows so it’s no wonder she was chosen.
Business should seriously contemplate investing in social media. It will provide a way for the company or brand to further enhance their relationship with their customer base. if using Facebook, many consumers will “like” companies or brands they like and will look for posts that involve new products or discounts. On Twitter, customers can tag businesses in tweets and will receive an almost immediate response. “By letting the public behind the fashion influencer curtain, stalwarts and luminaries have created and connected to an entirely new audience, and capitalized on the 400 million Facebook users and more than 22 million Twitter users. Social media, it seems, has become the hottest trend since skinny jeans and stiletto heels”(Prabhakar 2010).
By embracing social media, your business becomes transparent. This transparency gives the consumer a louder voice in products and services. The consumer has a larger influence on the brand now and its a give and take relationship that will benefit both the company and the consumer. Not only is it cheaper than typical advertising, you can reach more people on a more intimate level. “Businesses now, through Social Media, are working to reverse the effects time has had on the personal customer experience by engaging users to create more loyalty“(Wong 2011).
Sustainability has become increasingly important in everyday the lives of consumers. Products that are “green” are more appealing to consumers and gives the feeling a being a part of something good. Communicating the environmental benefits of your product will attract customers and create a positive image for the company.
Retail businesses are realizing that sustainability is a concept that needs to be implemented into the business or else risk the loss of appeal and consumer loyalty. Integrating sustainability efforts will also save money for the business. Decreasing the dependency on natural resources and materials in all aspects of the business reduces the effect of price fluctuations and market volatility (Boynton 2012). Employees will also seek out businesses that are highly involved in sustainability efforts because they too want to make a difference.
It is important to start small and keep these efforts simple. Strengthening the relationships with the closest business partners can create a great opportunity to increase the efforts effects. As the company starts to build on more aspects, the relationship with consumers and other business partners will strengthen and deepen.
Boynton, Jen. (2012, January 26). Sustainability in retail: not an oxymoron. Retrieved from http://www.triplepundit.com/2012/01/sustainability-retail-oxymoron/
Joshua Saunders. (2010, October 1). 3 Ways to improve your retail bottom line with sustainability [Web log post]. Retrieved from http://www.greenbiz.com/blog/2010/10/01/3-ways-improve-your- retail-bottom-line-sustainability?page=0%2C1
Kaye, Leon. (2010, May 3). Is it possible to measure sustainability within the retail industry? Retrieved from http://www.triplepundit.com/2010/05/measuring-sustainability-retail-industry/