To be a fashion innovator you need to be adaptive to change and have an understanding of different cultures. Innovators, being the first to adopt new styles, play a huge role in how people will perceive upcoming fashions and what will be the main staple of that season. “It may be that fashion innovators and innovative communicators desire to express their individuality through clothing and, having greater tolerance for risk, consequently adopt innovative fashions”(Stanforth 1995). Their role is to predict new fashions and translate it to the masses in the marketplace. In 2011, Katie Grand won the Innovator of the Year Award. Grand is the editor of LOVE magazine and “super stylist” for several designers. She is very involved in high end fashion shows so it’s no wonder she was chosen.